Companies can spend hundreds to millions of pounds sterling on printed materials. The purpose of this paper is to show that by analyzing and separating different purposes of a company's imprinted materials, companies can significantly save time and money on the printing materials by exploiting new online and printing systems.
Offset, Digital and Office Printing
When choosing a printing strategy it is important to know what type of printer to utilize:Offset printing can be an older process which prints using material plates to copy the image on to the paper. Printing with this method means that the individual elements in the printing material cannot be modified unless a new metal dish is generated. This technique is affordable when used for producing large volumes. Digital printing is a newer producing method which reproduces images onto the web page. This print method supports variable printing in which any aspect in the print material may be changed without influencing the fixed costs. This process is affordable when used for smaller quantities (around 10-500 pcs).Office Printing is a relatively new method of printing. With the development of shade printers as a staple in nearly every office, printing materials at the office is a convenient advantage. The disadvantage however, is that paper and ink for printing in larger amounts can become very costly. In addition to the cost, not all office printers offer the professional quality desired for materials such as brochures and data sheets. knowing which printer is suitable for the number and quality of the materials needed, will help companies to make the right choice and save on printing costs.
Cheap Business Printing Strategies
The first step to cheap business printing is breaking down the function of your printed materials.
Most printed materials serve a triple function: Presenting a good professional impression to relevant parties such as, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of any company and product/service. Connecting information about a company's services or products to the relevant parties. Data sheets and company account brochures are necessary for a company's image. These printing materials also connect information to clients about the business's products and services. This white paper provides tips for saving money and time on planning, creating, and producing of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing - Technique to save on printing costs. Data sheets provide as a communication tool to help customers and suppliers understand a company's product. Many companies printing a minimum of 1000 copies of each data sheet on an offset printer in order to gain an inexpensive per sheet. Using the introduction of digital printers, it is possible to print smaller quantities but as the number increases the cost per data sheet is static while stamping on an offset printing device generates a lessening cost per data sheet as print volume increase. Once the features of a product changes, the data sheet is outdated and must be updated. The out-of-date data sheets are generally discarded.
A graphic designer will need to prepare the layout and design for the initial data sheet template. This cost may range between approximately £300-£700. After the template is produced, each additional alteration cost may range between £70-£200 and then another £70-£150 for many design changes. Since the key purpose of a data sheet is to convey information and reinforce the business's image, printing the info sheets and brochures with an office printer will fulfill the function of interacting information but it does not fulfill the purpose of reinforcing the business's image. This problem may be settled by stamping high quality presentation folders on an offset or digital printer. This will show the customers with an initial impression that reinforces the company's image within an planned and professional fashion.
Demonstration strategy - Save with folders. Display folders supply the perfect solution for making certain data sheets and brochures are shown in a specialist and attractive fashion. Folders are a very useful and adaptable display tool. Inserting a data sheet and other informative materials, into a well designed and brand name folder will leave a professional impression on those getting the information.
Although folders tend to be costly, ordering folders in large quantities will never be a waste. They could always be used to provide a wide variety of communication materials. Purchasing folders from a web printing company that offers free design templates, or a do-it-yourself design and image upload software, will reduce the cost to about £0.46 per piece.
With a folder, the info sheet's only purpose will be conveying information and the folder provides the professional impression had a need to impress clients and colleagues. In cases like this, a data sheet with a straightforward letterhead or emblem will be effective. By keeping the look simple, the design template can be kept on file and the data sheet may be up to date as needed. This can prevent expensive reprints at a printer. On the internet it is simple to find existing brochure and data sheet templates which may be downloaded for Microsoft Expression.
This strategy is applicable to printing a company profile brochure as well. Today many companies print brochures in large amounts at an offset computer printer. However, many companies are changing their management, business focus, or other company related details due to market changes and such. It could save money and time to print these brochures in the office as well. However, this plan is merely effective for companies stamping small quantities at a time.
The normal or offline printing process. This method of printing requires that the company pay two different subcontractors, a graphic custom made and a stamping company. Furthermore the employee will also need to spend work time with the graphic artist.
Working with a graphic designer requires: Describing the idea and graphic requirements, Discussing layout, design and shades, Revising and changing drafts.
After the design is ready it is time to contact the printing device. The online producing process. Dealing with a web printing company for small or large quantities can save a substantial amount of time and money. This technique provides companies with professional printed materials that fulfill all three functions as defined above - demonstration, brand consciousness and information communication. There is no need for folders because the printing is high quality.
What makes online printers a cheaper solution? Since they are online, they might be found in low lease areas. Most are bigger than traditional printers and can reduce their costs scheduled to economies of range. Free design templates make it possible to work with out a visual designer. They eliminate the time that an employee spends dealing with a graphic designer. Reduce the time-to-market, since there is absolutely no wait time with respect to design agreement and revisions.
It is important to choose your online printer carefully some offer benefits such as: Free image uploads. This allows employees to easily upload existing company logos. Free design templates. Free "design upload" option. In this manner a business with an in-house graphic artist or a prior design may upload for printing. Graphic artists who are always designed for alterations, or for creating custom designs. Free online storage space of designs for convenient reprinting.
Comparison chart - Printing prices
This price comparison chart compares the printing and production charges for the typical printing method to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.
Eight data sheets and one company profile brochure, Arranged is printed four times during the period of two years, 250 units of every item are printed every time for a total of 1000 units each, This is actually the most expensive way for printing business materials.
Online printing strategy- Eight data sheets and one company account brochure, Collection is printed four times during the period of 2 yrs, 250 units of every item are printed each time for a complete of 1000 devices each.
This strategy supplies the cheapest printing solution for most companies. Office producing strategy - Small volumes every time, Eight data sheets, one company account sheet and one folder, 1000 folders are printed only one time, Eight data sheets and company account sheet are published 25 times - 10 items each time for a total of 250 models each. Despite the fact that less brochures and data sheets are branded (250 instead of 1000), this method still costs more than the online stamping strategy. However, the advantage of this strategy is the fact the info sheets are more up-to-date because they're printed more often in smaller quantities. Office producing strategy - Large quantities every time, Eight data sheets, one company account sheet and one folder, Placed is published four times over the course of two years, 250 units of every item are printed every time for a complete of 1000 products each, This strategy proves to become more expensive than even the typical/offline method.
Stamping small quantities in the office offers a strategy which allows materials to become more up-to-date because they're paper in smaller quantities and more often. In comparison with the typical/offline strategy this technique provides a keeping of 47%, nevertheless the stamping quality is low and in the long run, printing 250 sets in the office costs more than producing 1000 units at an online printer.
Online printing solutions offer businesses a powerful and efficient technique for producing small or large quantities of printing materials. Compared to the typical/offline producing costs (according to the example in this white newspaper) the online computer printer offers businesses a total conserving of 68%. Thus the online printer supplies the cheapest business printing solution.