Companies can spend thousands to millions of pounds sterling on printed materials. The purpose of this paper is to demonstrate that by analyzing and separating the different purposes of the company's printed materials, companies can significantly save time and money on their printing materials by exploiting new online and printing technology.
Offset, Digital and Office Printing
Whenever choosing a printing strategy it's important to really know what kind of printer to make use of:Offset printing is an older process which designs using steel plates to transfer the image to the paper. Printing with this method means that the individual elements in the print material can't be modified unless a new metal dish is generated. This process is cost effective when used for stamping large amounts. Digital stamping is a newer producing method which reproduces images onto the webpage. This printing method helps variable printing in which any factor in the print materials may be modified without influencing the set costs. This technique is cost effective when used for smaller volumes (roughly 10-500 pcs).Office Printing is a relatively new approach to printing. With the development of coloring printers as a staple in practically every office, producing materials at the office is a convenient benefits. The disadvantage however, is that newspaper and ink for printing in larger volumes can become quite expensive. In addition to the cost, not absolutely all office printers offer the professional quality desired for materials such as brochures and data sheets. knowing which printer is appropriate for the number and quality of the materials needed, will aid companies to help make the right choice and save well on printing costs.
Cheap Business Printing Strategies
The first rung on the ladder to cheap business printing is wearing down the function of your printed materials.
Most printed materials serve a triple function: Presenting a good professional impression to relevant parties such as, buyers, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of any company and product/service. Conversing information in regards to a company's products to the relevant parties. Data sheets and company profile brochures are necessary for a company's image. These printing materials also speak information to clients about the business's products and services. This white newspaper provides tricks for saving money and time on planning, developing, and stamping of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing - Strategy to save on printing costs. Data sheets serve as a communication tool to help customers and suppliers understand a company's product. Many companies printing at the least 1000 copies of every data sheet with an offset printing device in order to get a low cost per sheet. Using the arrival of digital printers, it is possible to print smaller quantities but as the number escalates the cost per data sheet is static while stamping with an offset computer printer generates a reducing cost per data sheet as printing volume increase. Once the specifications of something changes, the info sheet is outdated and must be up to date. The outdated data sheets are generally discarded.
A graphic designer will need to prepare the layout and design for the original data sheet template. This cost may range from approximately £300-£700. Once the template is made, each additional alteration cost may range between £70-£200 and then another £70-£150 for a number of design changes. Since the key purpose of a data sheet is to mention information and reinforce the company's image, printing the data sheets and brochures with an office computer printer will match the function of communicating information but it generally does not fulfill the purpose of reinforcing the company's image. This problem may be solved by stamping high quality presentation folders on an offset or digital printer. This will show the clients with an initial impression that reinforces the business's image in an organized and professional fashion.
Presentation strategy - Save with folders. Display folders provide the perfect solution for ensuring that data sheets and brochures are offered in a specialist and attractive fashion. Folders are a very useful and adaptable display tool. Inserting a data sheet and other informative materials, into a smartly designed and brand folder will leave a specialist impression on those getting the information.
Although folders tend to be costly, ordering folders in large quantities will not be a waste. They could continually be used to provide a multitude of communication materials. Purchasing folders from a web based stamping company that offers free design templates, or a do-it-yourself design and image upload program, will reduce the cost to about £0.46 per part.
With a folder, the data sheet's only purpose will be conveying information and the folder provides the professional impression needed to impress clients and colleagues. In cases like this, a data sheet with a straightforward letterhead or emblem will succeed. By keeping the design simple, the template can be continued file and the info sheet may be kept up to date as needed. This may prevent expensive reprints at a printing device. Around the internet it is easy to find existing brochure and data sheet templates which may be downloaded for Microsoft Phrase.
This strategy is applicable to printing a company profile brochure as well. Today many companies printing brochures in large volumes at an offset printing device. However, many companies are changing their management, business concentration, or other company related details due to advertise changes and such. It would save money and time to print these brochures at the office as well. However, this strategy is only effective for companies stamping small quantities at the same time.
The normal or offline printing process. This method of printing requires that the business pay two separate subcontractors, a graphic custom and a producing company. In addition the employee will also have to spend work time with the graphic artist.
Working with a graphic designer requires: Detailing the idea and graphic requirements, Discussing layout, design and colors, Revising and adjusting drafts.
Once the design is ready it is time to contact the printer. The online producing process. Dealing with a web producing company for small or large volumes can save a significant amount of time and money. This method provides companies with professional published materials that fulfill all three functions as outlined above - demonstration, brand consciousness and information communication. You don't have for folders because the printing is high quality.
Why are online printers a cheaper solution? Since they are online, they might be situated in low lease areas. Most are bigger than traditional printers and can reduce their costs credited to economies of size. Free design templates be able to work with out a visual designer. They eliminate the time an employee spends working with a graphic designer. Reduce the time-to-market, since there is absolutely no wait time regarding design acceptance and revisions.
It is important to choose your online printing device carefully some offer benefits such as: Free image uploads. This enables employees to easily upload existing company logos. Free design templates. Free "design upload" option. This way a business with an in-house graphic custom or a prior design may upload for producing. Graphic artists who are always available for modifications, or for creating custom designs. Free online safe-keeping of designs for convenient reprinting.
Comparison chart - Printing prices
This price comparison chart compares the printing and production costs for the normal printing method to the price saving printing strategies described above. The chart compares: Typical/offline stamping strategy.
Eight data sheets and one company profile brochure, Placed is printed four times over the course of two years, 250 units of each item are printed every time for a complete of 1000 systems each, This is actually the most expensive method for printing business materials.
Online printing strategy- Eight data sheets and one company account brochure, Place is printed four times over the course of 2 yrs, 250 units of each item are printed every time for a complete of 1000 devices each.
This strategy offers the cheapest printing solution for most companies. Office stamping strategy - Small quantities every time, Eight data sheets, one company profile sheet and one folder, 1000 folders are imprinted only once, Eight data sheets and company profile sheet are published 25 times - 10 items every time for a total of 250 products each. Despite the fact that less brochures and data sheets are imprinted (250 rather than 1000), this technique still costs more than the web printing strategy. However, the benefit of this strategy is that the data sheets are more up-to-date because they're printed more frequently in smaller volumes. Office producing strategy - Large amounts every time, Eight data sheets, one company profile sheet and one folder, Arranged is printed four times during the period of two years, 250 units of each item are published each time for a complete of 1000 units each, This plan proves to be more expensive than even the typical/offline method.
Producing small quantities at the office provides a strategy which allows materials to be more up-to-date because they are imprinted in smaller quantities and more frequently. When compared to the typical/offline strategy this method provides a keeping of 47%, nevertheless the printing quality is low and in the end, printing 250 sets in the office costs more than producing 1000 pieces at an online printing device.
Online printing solutions offer businesses a powerful and efficient technique for producing small or large quantities of printing materials. In comparison to the typical/offline producing costs (according to the example in this white paper) the web computer printer offers businesses a total keeping of 68%. Thus the online printer supplies the cheapest business stamping solution.